Social Media Director Job at Russell Tobin, Los Angeles, CA

SlFWTmUwS1doMmpGZ2NNOXlhaElLNFZOU1E9PQ==
  • Russell Tobin
  • Los Angeles, CA

Job Description

Creative Director, Social Media

Location: Los Angeles, CA (Hybrid Schedule: Tuesday, Wednesday, Thursday in office)

Salary: $120,000 -165,000

Department: Creative Team

Reports To: SVP, Creative

Role Overview

Our client, a prominent leader in the media and entertainment industry , is seeking a visionary Creative Director, Social Media to define and lead the creative strategy and execution of their brand presence across all social platforms.

This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation . You will be responsible for overseeing a small internal team and external creative agencies, spearheading the development of thumb-stopping, platform-native content that captivates audiences, drives engagement, and elevates the brand's aesthetic across key priorities. The ideal candidate must be a hands-on creator who can ideate, shoot, and edit content quickly.

Key Responsibilities

Creative Leadership & Direction

  • Vision & Strategy: Lead the creative development and personally contribute to innovative social media campaigns that align with brand goals.
  • Team & Agency Management: Oversee a small internal team and serve as the primary liaison with external creative agencies, providing clear direction and mentorship to ensure high-quality, on-brand output.
  • Content Production: Direct and contribute to the creation of original content, including video, motion graphics, memes, and interactive formats tailored for platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, X, and Reddit.

Innovation & Performance

  • Trendspotting: Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation and creative execution.
  • Agile Content Creation: Develop and execute content quickly, including shooting, editing, and posting directly from mobile devices when necessary ("create on the fly").
  • Performance Optimization: Integrate performance data to evaluate campaign success and iterate on creative strategies for continuous improvement in engagement and reach.

Collaboration & Production

  • On-Set Presence: Attend film shoots, red carpets, premieres, fan events, and other key events to capture compelling behind-the-scenes and live social coverage (estimated 40% travel).
  • Stakeholder Communication: Effectively present and communicate creative ideas, and diplomatically manage and implement feedback from stakeholders and leadership.
  • Project Management: Oversee timelines, deliverables, and communication across internal teams and external partners, demonstrating strong project management skills and production efficiency.

Qualifications

Experience & Expertise

  • 8+ years of experience in creative direction, content creation, and leading/inspiring Social teams, with a strong focus on digital content.
  • Proven success creating high-performing social content within the entertainment/media industry.
  • Deep understanding of platform-specific best practices, audience behaviors, and the technical requirements for content on key platforms (e.g., TikTok, Instagram, X).
  • Proficiency in using Adobe Creative Suite (e.g., Premiere Pro, Photoshop) along with industry knowledge of mobile content capture and native social media editing tools.
  • Must provide a strong portfolio/case study showcasing innovative, high-performing social content.

Leadership & Soft Skills

  • Exceptional leadership, communication, and diplomatic skills for managing teams, talent, and stakeholders in fast-paced, unpredictable environments.
  • Proven track record of success in developing, mentoring, and managing creative teams.
  • Ability to grasp the client's brand aesthetic and creative execution style quickly and effectively.
  • Comfortable working both independently and in a collaborative, cross-functional team environment, balancing multiple projects and meeting tight deadlines with a "can-do" attitude.

Preferred Characteristics

  • Familiarity with paid media, performance marketing, and paid social metrics.
  • Experience or background in motion design or AR filters.
  • Understanding of community management and fan engagement strategies.
  • Deep competitive knowledge of how entertainment brands drive viral buzz and engagement.
  • Comfortable working with and directing on-screen talent.

Job Tags

Work at office,

Similar Jobs

Dahl Consulting

Backend Engineer (28740) Job at Dahl Consulting

 ...processes such as change management and deployments. Qualifications Required Qualifications ~5+ years of professional experience in backend development within large-scale or enterprise environments. ~ Strong proficiency in Kotlin and Java. ~ Hands-on experience... 

Perlman Clinic

Primary Care Physician Assistant Job at Perlman Clinic

 ...Clinic ( is looking for a full or part-time Physician Assistant / Nurse Practitioner to join our team....  ...with an interest in Primary Care. Physician Assistant / Nurse Practitioner...  ...05, we have been providing primary and urgent care in San Diego. Our primary and urgent... 

Aegistech

Senior AWS DevOps Engineer - AI Platform Enablement Job at Aegistech

 ...standards but autonomously within the AI environment. Partner with the IT security and cloud teams to ensure adherence to cybersecurity insurance and data governance requirements. Manage monitoring, observability, and cost-optimization for AI workloads (CloudWatch... 

Gencor Ind

Facilities Manager Job at Gencor Ind

 ...Facilities Manager Industrial manufacturer is seeking a well-qualified professional who brings a solid mix of equipment maintenance and project management skills. Will oversee all aspects of building and manufacturing shop floor readiness. Focus will be building cleanliness... 

GF Sprague & Company, Inc.

Shop Runner Job at GF Sprague & Company, Inc.

About the Role GF Sprague, one of Greater Bostons most respected exterior remodeling companies, is looking for a reliable and hardworking Shop Runner to join our team. This position plays a key role in keeping our projects running smoothly by supporting our field crews...