Job Description

Overview:
Our client is in search of a dynamic Marketing and Communications Manager to lead strategic marketing efforts, oversee digital content initiatives, and drive brand engagement across platforms. This role is ideal for a creative and analytical professional who thrives in a collaborative environment and is passionate about elevating brand presence through innovative communication strategies.

Key Responsibilities:

Strategic Planning & Program Execution

• Design and launch initiatives that strengthen customer engagement and broaden market visibility.
• Ensure alignment of marketing programs across departments and business units.
• Monitor performance metrics and deliver actionable insights to stakeholders.

Website & Content Oversight

• Manage and refresh website content to reflect current messaging and brand identity.
• Create optimized content that enhances search engine rankings and increases site traffic.
• Publish approved materials using WordPress and maintain site integrity.

Digital Media & Campaign Development

• Produce multimedia assets, including videos and graphics, for digital campaigns and web use.
• Develop compelling visual content tailored to audience preferences and campaign goals.
• Maintain backend systems and ensure all digital certificates and integrations are current.

Cross-Functional Collaboration & Reporting

• Partner with internal teams to ensure unified messaging across all communication channels.
• Generate regular performance reports to assess content effectiveness and strategic impact.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.
• Experience: 3-5 years in a marketing, communications, or digital media role.
• Skills:
  • Expertise in WordPress and CMS platforms.
  • Strong grasp of SEO best practices.
  • Exceptional writing and editing capabilities.
  • Proficiency in video production and editing.
  • Analytical mindset with the ability to interpret data and optimize strategies.
  • Excellent organizational and project management skills.

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