Job Description

Empowered Staffing is proud to partner with a fast-growing senior living organization that is actively seeking an experienced Director of Business Development & Marketing to lead occupancy growth efforts for its assisted living facility in Bedford, OH.

As the Director of Business Development & Marketing, you'll be responsible for developing referral partnerships and enhancing brand visibility in the local community. This role is ideal for a motivated healthcare marketing professional with a proven track record in census development and relationship-building in the assisted living and senior care industry.

Responsibilities

• Proactively develop and maintain referral relationships with hospitals, case managers, social workers, home health, hospice, and other senior care providers.
• Design and implement community outreach and digital marketing initiatives to raise awareness of the facility’s services, including assisted living and memory care.
• Represent the senior living community at health fairs, local events, senior expos, networking groups, and community partner meetings to establish a strong local presence.
• Convert leads into move-ins by managing the sales pipeline, conducting tours, and following up with prospective residents and families.
• Work closely with leadership to set occupancy goals, track KPIs, and manage marketing budgets effectively.
• Monitor local market trends and competitors to uncover new referral sources and marketing opportunities.

Qulaifications

• 3+ years of sales, marketing, or business development experience in one or more of the following sectors: assisted living, memory care, skilled nursing (SNF), hospice, home health, or healthcare systems.
• Proven success in driving census growth and increasing move-ins within a senior living or healthcare environment.
• Demonstrated ability to build and manage a pipeline of qualified referral sources.
• Highly self-motivated with a “hunter” mindset, excellent organizational skills, and a proactive approach to problem-solving.
• Exceptional interpersonal, communication, and public speaking skills.
• Familiarity with CRM tools and lead tracking platforms (a plus).

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