Digital Marketing Operations Analyst Job at Kelly Science, Engineering, Technology & Telecom, Lake Forest, IL

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  • Kelly Science, Engineering, Technology & Telecom
  • Lake Forest, IL

Job Description

Important information: To be immediately considered, please send an updated version of your resume to somp767@kellyservices.com

Role : Channel Metadata Analyst (Digital Lab)

Pay- $65 per hour

Duration- 2 years

Location- Mettawa, IL 60045 (Hybrid; Onsite Tuesday, Wednesday, Thursday

What are the top 3-5 skills, experience or education required for this position:

  • Experience with digital marketing operations, database/content management, project management.
  • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
  • Exceptional communication and collaboration skills across business and technical teams.
  • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.

Summary: The Channel Metadata Analyst supports AbbVie Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities:

  • Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
  • Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
  • Utilize Salesforce (CPMT) for metadata activities
  • Perform data querying, analysis, and process automation using SQL
  • Develop and maintain documentation such as playbooks, guides, and RACI matrices
  • Onboard cross-functional/agency teams on workflows and operational processes
  • Partner with teams to gather requirements, test, and verify data inputs/outputs
  • Drive standardization, automation, and process improvements to enable greater efficiency
  • Troubleshoot issues, identify root causes, and implement corrective actions with partners
  • Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
  • Oversee and support aspects of Email Rental and Preference Center workflows and operations
  • Stay current with digital operations best practices and recommend new solutions
  • Communicate clearly and set expectations throughout operational processes

Qualifications:

  • Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience
  • Experience with digital marketing operations, database/content management, project management.
  • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
  • Exceptional communication and collaboration skills across business and technical teams
  • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
  • Proven track record of cross-functional teamwork and driving programs to completion
  • Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Enthusiastic, solution-oriented, and open to new challenges

Job Tags

Hourly pay, Work at office, Immediate start,

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